In business, as with many other things, that first impression is so important. What kind of impression are you projecting with your business image? Are you simply standing someone against the office wall and photographing them with a point and shoot camera? Or worse yet, are you using the camera built into your cell phone? Are you letting that friend of a friend or your sister-in-law who, "likes to take pictures", create photographs that are going to be used in your business?